Meet Our Team

Based out of Vancouver, British Columbia, Backroad Maps was founded by adventure-loving brothers Russell and Wesley Mussio in 1993, and has since grown to a company of around 20 employees including GIS technicians, cartographers and outdoor writers & researchers. We pride ourselves on being a small, independent business that is able to deliver the height of cartographic sophistication and outdoor recreation coverage to the entire country.

OPEN POSITIONS

SEO & Digital Marketing Specialist

Location: Coquitlam BC and Remote
Company: Backroad Maps / BRMB Maps
Type: Full time/Part time Contractor

About Us
Backroad Maps has been Canada’s outdoor mapping leader for over 30 years. We publish detailed printed mapbooks, GPS maps, and the BRMB Maps mobile app, trusted by hikers, anglers, hunters, and outdoor adventurers across the country. We're now ready to take our app and online presence to the next level and we’re looking for someone to help make that happen.

The Role
This is a specialized SEO and digital marketing position focused primarily on BRMB Maps. You’ll work closely with our existing marketing and social media team to improve visibility, grow awareness of the app, and increase downloads and conversions.

While your primary focus will be BRMB Maps, some efforts may overlap with our product lines on backroadmapbooks.com. Collaboration and communication with our broader marketing group will be key.

What You'll Be Doing
• Improving search engine rankings and visibility for brmbmaps.com and related app content
• Running and optimizing Google Ads campaigns with a focus on BRMB Maps
• Supporting and expanding our video and social media content across Instagram, Facebook, TikTok, YouTube and more
• Creating or coordinating content for blog posts, app updates, email campaigns, and landing pages
• Working alongside our app, product, and sales teams to help promote new features, seasonal campaigns, and events
• Monitoring performance, providing reports, and suggesting ways to improve ROI and reach

What We’re Looking For
• Strong experience with SEO and Google Ads
• Comfortable planning and publishing for social media and short form video content
• Familiarity with tools like Google Analytics, Meta Ads, Yotpo, and Shopify
• Solid writing skills and a good eye for visuals
• Capable of working independently but eager to collaborate
• Bonus if you’ve worked in outdoor, travel, or adventure related brands
• Even better if you're already a fan of our app or maps

Why Join Us
• Flexible hours and remote work
• Work closely with a small and passionate Canadian team
• Play a key role in helping outdoor enthusiasts discover better tools to explore the backcountry
• Access to all our maps and latest app features

How to Apply
Send your resume and a short note about your experience to HR@backroadmapbooks.com
Include links to past work or campaigns if you have them
And if you're someone who loves the outdoors, tell us about it

Other Roles

At Backroad Maps, we’re passionate about inspiring outdoor exploration and creating exceptional tools for adventurers. While we don’t have any current openings, we’re always on the lookout for talented individuals who share our love for the great outdoors and our commitment to excellence.

Feel free to send us your resume and a brief note about your skills and passions to hr@backroadmapbooks.com. We’ll keep your information on file and reach out if an opportunity aligns with your expertise.

Stay connected with us by following our social channels for updates on future opportunities!

Frequently Asked Questions

Working at Backroad Maps

What is the culture like at Backroad Maps?

Relaxed! The environment is a casual, open work environment that fosters teamwork, collaboration and creativity. We like to laugh, have fun and work hard. It comes easily when you work on cool products with fantastic, hard-working individuals who share the same passion.

What are the core business hours?

9 a.m. to 5:30 p.m., Monday through Friday.

What is the dress code?

Although there is no company dress code, it is expected that associates dress appropriately for the work environment. Any department specific dress codes or safety rules pertaining to dress must be followed.

How often are associates paid?

Bi-weekly.

Hiring Process

Can I apply for more than one job?

Absolutely! We encourage interested candidates to apply for any jobs for which they qualify.

What are the steps in the Backroad Mapbook hiring process?

If we determine you meet the qualifications of a current opening, a member of our team will contact you to schedule a time to discuss your background, experience and the current available position. If it seems the position may be a good fit for you, we’ll schedule a phone screen interview and then an on-site interview with the individuals related to this position.

How quickly do you fill your open positions?

As soon as we find the candidate that matches our qualifications and requirements.

Perks & Benefits

Do employees get discounts on Backroad Mapbook products? What kind?

Associates may purchase products at a 50% discount for immediate family and at a 25% discount for non-immediate family. Resale of product is prohibited.

Are benefits available and if so when do benefits start?

Yes. Benefits for full-time staff start 90 days after the day you start.

How often are raises/reviews given?

All new employees will be reviewed prior to their third month anniversary. Regular contribution and raise reviews will then be completed annually for regular employees (full and part-time). Those who go above and beyond may be rewarded with bonuses and/or additional wage reviews throughout the year.

Are there opportunities for advancement?

As with most growing companies, we are always looking for individuals to better themselves. Opportunities for advancement depend on your contributions, enthusiasm and overall desire to learn and grow your role.

Other FAQ

Do you offer internships?

Yes, we currently run student internships for GIS specialists through BCIT. Other internships will be considered on request.

What software does Backroad Mapbook use in cartography?

We use ARCGIS, Adobe Illustrator, and Avenza Map Publisher in our Cartography Department. We will teach associates other customized ways we create our products using these programs and others.

Is travel required in the Sales/Marketing position?

Yes, expected travel can be up to 25 percent or more, depending on the territory and business demands.

  • Come visit us

    106 – 1500 Hartley Ave
    Coquitlam, BC V3K 7A1

  • Hours of Operation

    9 AM to 5 PM PST (Closed on Weekends & Stat Holidays)

  • General Inquiries

    1-877-520-5670 / 604-521-6277
    info@backroadmapbooks.com