Why Advertise With Us

Target Your Outdoor Lifestyle Market

  • Canada's best selling outdoor recreation guidebook series.
  • Three year shelf life gives your ad more exposure than any magazine.
  • Region Specific guidebooks allow you to get exposure in both urban, rural and international markets.
  • The product of choice for outdoor enthusiasts, from anglers to hikers, canoeist & campers to ATV riders.
  • Competitive rates make your ad very affordable.

Readers Profile

  • Based on tradeshow surveys in BC and Ontario, of readers surveyed:
62%Fish  65%Hunt 54%Camp
45%Hike  27%Snowmobile 45%Bike
38%Backroad  31%ATV  24%Paddle

  • Other activities range from winter recreation, hunting and more.
  • Target market 25-55 years old.
  • Prime spending demographic in Canada (76% of our readers make over $60,000/year).
  • 23% of readers have heard of the Backroad Mapbooks from other readers.

Exposure

Circulation

  • Each book is in print for a minimum of 3 years.
  • Each title sells a minimum of 25,000 copies and some sell over 35,000 copies.
  • Each copy sold is seen by an estimated 8-10 readers thus advertisements can reach 200,000 to 350,000 readers.
  • Backroad Mapbooks are a permanent resource and are not discarded like magazines.
  • Based on consumer feedback, each consumer will refer to the book over 200 times.

Rural Advantage

  • The book of choice for backcounty explorers.
  • Found in most rural stores that sell outdoor supplies, maps or fishing gear.

National Distribution

  • With books distributed across Canada, they are found in retail outlets such as:
  • Canadian Tire,Chapters, Loblaws, London Drugs, Mountain Equipment Co-op, Smith & Coles Bookstores, and Wal-Mart.