Why Advertise With Us

Target Your Outdoor Lifestyle Market

• Canada's best selling outdoor recreation guidebook series.
• Three year shelf life gives your ad more exposure than any magazine.
• Region Specific guidebooks allow you to get exposure in both urban, rural and international markets.
• The product of choice for outdoor enthusiasts, from anglers to hikers, canoeist & campers to ATV riders.
• Competitive rates make your ad very affordable.

Readers Profile

• Based on tradeshow surveys in BC and Ontario, of readers surveyed:

• Other activities range from winter recreation, hunting and more.
• Target market 25-55 years old.
• Prime spending demographic in Canada (76% of our readers make over $60,000/year).
• 23% of readers have heard of the Backroad Mapbooks from other readers.

Exposure

Circulation

• Each book is in print for a minimum of 3 years.
• Each title sells a minimum of 25,000 copies and some sell over 50,000 copies.
• Each copy sold is seen by an estimated 8-10 readers thus advertisements can reach 200,000 to 500,000 readers.
• Backroad Mapbooks are a permanent resource and are not discarded like magazines.
• Based on consumer feedback, each consumer will refer to the book over 200 times.

Rural Advantage

• The book of choice for backcounty explorers.
• Found in most rural stores that sell outdoor supplies, maps or fishing gear.

National Distribution

• With books distributed across Canada, they are found in retail outlets such as:
• Canadian Tire,Chapters, Loblaws, London Drugs, Mountain Equipment Co-op, Smith & Coles Bookstores, Bass Pro, Wholesale Sports and Wal-Mart.

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